Secured by Semafone
Whenever a customer places an order online, they look out for a “Trust Mark” e.g. Symantec’s Norton Secured seal. These endorsements increase customer confidence; consumers know that they are transacting with a company who take online security seriously and have invested in solutions and systems that prevent fraudulent transactions and make internet shopping secure.
Despite the increase in online transactions, payments made via the Mail Order Telephone Order (MOTO) channel are still significant. Today, voice payments, which make up over 95% of all MOTO transactions, are proving to be the most difficult and costly to secure. It is a common, but false, belief that telephone based sales will diminish as companies move their business from bricks and mortar to on-line. In fact the reverse is true – as on-line business increases, merchants’ contact centres have to expand to cater for those on-line shoppers who, mid transaction, turn to a customer representative for the information they need to make their purchase. It is therefore becoming increasingly important to promote that your organisation takes telephone payments securely and provide peace of mind to customers who make payments over the phone.
Secured by Semafone does exactly that, by providing an additional layer of security which gives your customers complete peace of mind when you are paying for something over the telephone.
Whenever your customers see the Secured by Semafone trust mark or hears the Secured by Semafone ident they know that their telephone payments will be secure and that they will never be asked to say their card numbers out loud.
By using the Secured by Semafone mark you are ensuring that the trust and reputation you have built for your business is protected.