Semafone’s New Senior Vice President for Global Partnerships and Alliances Sees Need for Greater Data Security

Based in new Boston headquarters, Margie Frasier to expand Semafone’s global footprint while bolstering strategic partnerships

BOSTON and CNP Expo, Orlando, Fla.– May 25, 2016 – Semafone, which provides secure payment software for contact centers, today announced the appointment of Margie Frasier as the Senior Vice President for Global Partnerships and Alliances. With more than 20 years of channel sales and technology experience in the telecommunications industry, Margie will be responsible for managing strategic alliances and building new world-wide partnerships. Additionally, she will focus on increasing partner enablement and launching the company’s international partner program. Coupled with the expansion of Semafone’s global footprint with the recent opening of its North America headquarters in Boston, this appointment underlines the company’s high growth expectations world-wide.

“I am excited to be a part of Semafone’s growing team in North America,” said Margie Frasier, Senior Vice President for Global Partnerships and Alliances at Semafone. “Today, customers want to do business with companies that care about managing and keeping their personal data secure and we’re increasingly seeing that businesses are recognizing the need to improve security. For companies of any size, it’s not just about compliance, anymore – it’s about the reputational damage that a data breach can cause and the economic ramifications for a company. I chose to come to Semafone because the company is approaching this huge opportunity with tremendous innovation. There is nothing more professionally rewarding than sharing the right solution with companies wanting to protect their brand. I am looking forward to continuing the company’s ongoing growth and momentum.”

Semafone’s innovative technology creates a secure zone for payment transactions, effectively removing card data from the call center or other business operations, reducing the card data environment and enabling easy compliance with Payment Card Industry Data Security Standards (PCI DSS).

Using Semafone’s patented payment platform allows call centers to conduct and record calls as usual by enabling customers to input their card details privately and securely via their phone keypad. The software masks the dual-tone multi-frequency (DTMF) digits with a flat tone, masking payment card data or personally identifiable information (PII) in accordance with PCI and other international regulations for safeguarding sensitive data. By removing the sensitive data from the environment, the Semafone solution mitigates the devastating financial or reputational risk caused by data breaches. This unobtrusive solution also means that the customer service representative can stay in constant contact with customers during the entire transaction, bringing a big improvement in the quality of service, reducing call abandonment and increasing both call center staff morale and customer satisfaction rates.

Prior to joining Semafone, Margie served multiple roles including Global Alliance Manager, in more than a decade of service for Acme Packet, a leader in session delivery network solutions; and spent several years with Nortel Networks and Shiva Corporation (acquired by Intel) delivering next-generation communications capabilities, globally.

Tim Critchley, Semafone CEO said, “Margie’s deep understanding of the telecom and enterprise technology industries will aid Semafone in achieving our ambitious growth plans, worldwide. I am confident that her experience working with a broad range of global service providers and enterprises, when combined with her technical knowledge, will translate to broad adoption of both Semafone’s philosophy and technology for safeguarding sensitive personal data and reducing the reputational risk of a data breach. I am extremely pleased to welcome her to the Semafone team.”

Semafone already works with several leading companies in North America, including clients: Aimia, Amica, Aviva Canada, Consolidated Communications, Rogers Communications and TVG among others. Globally headquartered in the UK, Semafone has a client base spanning 14 countries on five continents and was named on The Sunday TimesSME Export Track 100 list, recognizing British companies with the fastest growing international sales.

For more information about Semafone, please visit: www.semafone.com.

Semafone’s New Senior Vice President for Global Partnerships and Alliances Sees Need for Greater Data Security
Semafone