Semafone Signs Exclusive Partnership With SecureCo to Provide Telephone Payment Security to Australian Call Centres

1 March 2017Semafone, a global provider of call centre data security, has partnered exclusively with SecureCo, an Australian-based payments and compliance specialist, to provide a complete security and payments solution for card-not-present (CNP) transactions within the call centre environment.

Card fraud via CNP channels has risen steeply in recent years. In the first half of 2016, Australia saw $402 million worth of fraudulent CNP transactions according to the Australian Payments Clearing Association (APCA). This figure represents almost 80 per cent of all fraudulent activity on debit and credit cards Australia-wide.

SecureCo CEO, Paul Bird, said: “CNP transactions have become low-hanging fruit for cyber-criminals since the introduction of Chip and PIN technology. Yet very few solutions have been available to secure call centre payments in line with industry regulations. As a result, many Australian call centres still need to do more to protect sensitive customer data, such as credit card details, and realise full compliance with the Payment Card Industry Data Security Standard (PCI DSS).

“What’s more, the Privacy Amendment Bill, which is new legislation requiring companies to report data breaches within 30 days has moved breach notification from a voluntary to mandatory activity. And any failure to do so comes with harsh penalties of nearly $2 million. No one wants to be responsible for the latest headline-grabbing data breach story. Companies now have more motivation than ever to ensure their customer data is kept safe and secure.”

Through the exclusive Semafone partnership, SecureCo addresses CNP fraud by providing a solution that reduces the risks around large scale data breaches. This protects brand reputation and gives consumers peace of mind, knowing their payments are processed in safe and secure environments.

“Before signing the deal, we investigated a number of solutions that claim to secure voice payments,” Mr Bird said. “Semafone was the standout thanks to its world-class technology, a proven track record with large enterprise customers, and its ability to collaborate closely with partners on hosted models.

“Additionally, when integrated with our specialised PCI DSS hosting and payment processing platform, we’re able to provide a complete PCI DSS compliant solution instead of the band-aid methods we know some customers are using.”

Tim Critchley, CEO, Semafone, said: “SecureCo is a key player in Australia’s secure payments market. By joining forces, we’re now able to bring fully-integrated and cost effective PCI DSS to their highly influential base of partners and customers.

“Merchants will benefit from a completely secure solution that encompasses their entire call centre and payments environment, while enjoying the rapid deployment and flexibility that can be found in a hosted system delivered as a service – a solution that will remove the fear of hacking and the burden of PCI DSS compliance.”