Tim Critchley expanded his card payment security business overseas by following a few simple tips.
Small businesses often start by focusing on the local market. This makes sense: we find it easier to sell to people we understand, and we understand people who are like us. Businesses from the same country will mostly play by the same rules. In today’s economic climate, however, it can pay to look further afield. Different markets are not suffering equally and, if the problem you are solving with your product or service is a global one, the business opportunities are also likely to have an international spread and your future growth may lie in overseas markets.