By Phil Robson, Pre-Sales Engineer
Globally, data breaches are on the rise and companies are becoming very aware of the damage a breach can have on the reputation of its brand. Recently Uber admitted to covering up a massive data hack of 57 million users’ accounts, by paying off the people who had stolen the data. Despite being aware of the breach for quite some time, Uber’s new boss admitted there was a failure to notify affected individuals or regulators.
With the threat level increasing every day and cyber-attacks becoming more sophisticated, governments around the world are finally following in the footsteps of the United States where, in 48 of the 50 states, it is mandatory to notify individuals of security breaches involving personal information. In the EU, the upcoming General Data Protection Regulation (GDPR) comes in to place in May 2018 and in Australia companies are preparing for similar legislation that is introduced this month. From the 22nd February 2018, new laws regarding the Notifiable Data Breaches Scheme will come into effect, requiring all businesses in Australia to notify the Office of the Australian Information Commissioner (OAIC) and any impacted clients, about significant data breaches.
So, what do companies in Australia need to know about the new legislation and how will it affect the way that they handle their clients secure data?
The Basics of Australia’s Notifiable Data Breaches Scheme
Let’s start by looking at who the new law applies to. As the new legislation is just an amendment to the existing Privacy Act, it applies to any organization that’s required to keep information secure by the Privacy Act 1988. This includes Australian government agencies, private sector businesses and not-for-profit organizations with an annual turnover of A$3 million. Businesses with an annual turnover below A$3 million will not have to comply with the Privacy Act, unless they fall into one of the exceptions for businesses that handle personal information. Basically, if your organization collects any personally identifiable information (PII), credit reporting information, or tax data then they are impacted by the new legislation.
Organizations bound by the Privacy Act, must notify the OAIC and affected individuals once it has reasonable grounds to believe that there is a serious data breach. The legislation considers an eligible breach to have occurred when there is unauthorized access to, disclosure or loss of customer information held by an organization, which generates a real risk of serious harm to individuals involved. In the context of a data breach, serious harm to an individual may include serious physical, psychological, emotional, financial, or reputational harm. Basically, businesses will need to consider the type of information that has been accessed or disclosed and whether the information can be used in a way that causes serious harm to the individual involved.
If an organization suspects that a data breach has occurred, it must perform a necessary assessment into the relevant circumstances within 30 days to ascertain whether a breach has actually occurred. Once an actual breach has been determined, organizations will be required to promptly notify the OAIC and any potentially affected individuals of an eligible data breach.
It’s important that organizations prepare for the introduction of the new legislation and that they have a detailed response plan in place. Understanding how your organization will respond to a data breach will result in a better outcome for both the individuals affected by the breach and your organization. If organizations comply with all the requirements set out in the new legislation, they won’t be penalized by the OAIC if a breach does occur. However, failure to comply with the notification obligations can result in a fine of A$360,000 for individuals and A$1.8 million for organizations.
What Does This Mean for Contact Centers?
With contact centers serving as the hub of all customer outreach, and thereby collecting Personally Identifiable Information (PII) like phone numbers, payment card details, physical and email addresses, even birth dates and healthcare information, organizations operating contact centers will find themselves particularly vulnerable to data breaches.
In fact, in a recent survey of customer service representatives (CSRs) working inside contact centers worldwide, Semafone found that over 70% of CSRs who take payments or collect other PII over the telephone still require customers to share this information out loud – potentially exposing it to the CSR, call recordings, or even nearby eavesdroppers. Even more startlingly, over 40% of CSRs who reported experiencing or witnessing breach attempts failed to report the situation.
With that in mind, there are a number of measures that contact centers can take to mitigate their risks, and thus avoid becoming penalized by these new measures.
- Enforce stringent hiring procedures – With more threats coming from the inside than ever before, it’s essential for businesses to make sure employees are trustworthy and won’t pose a security risk. Every potential employee should pass a background check before beginning their employment.
- Provide security training for employees – Cyberattacks are becoming more sophisticated and harder for the average office worker to spot at first glance. For that reason, employees must be trained to distinguish between threats and understand how to report them in order to reduce the risk to the organization.
- Remove customer data from the contact center entirely – Semafone is fond of the saying, “They can’t hack what you don’t hold!” By refraining from storing sensitive customer data in the first place, organizations can drastically reduce their chances of a data breach occurring. Any piece of customer information not essential for a transaction or for any other legitimate purpose should never be stored. Solutions like Cardprotect from Semafone are one way to help keep customer data, such as payment card numbers, from ever entering the contact center infrastructure.
Even though Australia has been lagging behind other countries in relation to data breach notification obligations, and it’s taken some time for them to finally introduce a mandatory breach notification law, they will soon set an example with their legislation for other nations to follow. Companies in Australia have had a year to prepare for the introduction of this new legislation, so with ample time and proper preparation, most of them should have the adequate policies and procedures in place to meet these new requirements.